Strategic brand management : (Record no. 6871)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01663nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131756898 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Keller, Kevin Lane, |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Sub Title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Pearson , |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 714 pages : |
| Other physical details | color illustrations ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I: Opening Perspectives CHAPTER 1Brands & Brand ManagementII: Identifying and Establishing Brand Positioning and Values CHAPTER 2Customer-Based Brand EquityCHAPTER 3Brand Positioning III: Planning and Implementing Brand Marketing Programs CHAPTER 4Choosing Brand Elements to Build Brand EquityCHAPTER 5 Designing Marketing Programs to Build Brand EquityCHAPTER 6Integrating Marketing Communications to Build Brand EquityCHAPTER 7Leveraging Secondary Brand Associations to Build Brand EquityIV: Measuring and Interpreting Brand Performance. CHAPTER 8Developing a Brand Equity Measurement and Management SystemCHAPTER 9Measuring Sources of Brand Equity: Capturing Customer MindsetCHAPTER10Measuring Outcomes of Brand Equity: Capturing Market PerformanceV: Growing and Sustaining Brand Equity.CHAPTER 11Designing and Implementing Branding StrategiesCHAPTER 12Introducing and Naming New Products and Brand ExtensionsCHAPTER 13Managing Brands over TimeCHAPTER 14Managing Brands over Geographic Boundaries and Market SegmentsVI: Closing PerspectivesCHAPTER 15Closing Observations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Parameswaran, M. G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Jacob, Isaac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Collection code | Bill Date | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/20/2011 | 658.8 KEL | 36225 | 06/08/2020 | Books | ||||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/04/2013 | 658.8 KEL | 36894 | 06/08/2020 | Books | Reference | 2013-04-04 | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/04/2013 | 658.8 KEL | 36895 | 06/08/2020 | Books | 2013-04-04 | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/29/2024 | 658.8 KEL | 48520 | 05/29/2024 | Books | Gifted |