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Marketing Management : (Record no. 6686)

000 -LEADER
fixed length control field 00479nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8174465480
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PAN
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Panda, Tapan K.
245 #0 - TITLE STATEMENT
Title Marketing Management :
Sub Title text and cases : Indian context /
Statement of responsibility, etc Tapan K. Panda
250 ## - EDITION STATEMENT
Edition statement SECOND
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Excel Books,
Year of publication 2008.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii, 757 pages ;
Dimensions 30 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing
Geographic subdivision India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject India.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 08/24/2010 350.00 658.8 PAN 35820 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 08/24/2010 350.00 658.8 PAN 35821 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 08/24/2010 350.00 658.8 PAN 35822 06/08/2020 Books