| 000 -LEADER |
|---|
| fixed length control field |
00564nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788131404898 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
001.432 |
| Item number |
ICF |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
ICFAI |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Case studies on new age marketing / |
| Statement of responsibility, etc |
edited by Nusrath Jahan Maldar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hyderabad |
| Name of publisher |
ICFAI |
| Year of publication |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
ix, 382p. |
| Other physical details |
illustrations |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes statistical tables. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Branding (Marketing) |
| General subdivision |
Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Branding (Marketing) |
| General subdivision |
Case studies. |
| Geographic subdivision |
India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
