Global marketing and advertising understanding cultural paradox / (Record no. 5740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00306nam a2200109Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MOO.G |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Mooij, Marieke de |
| 245 #0 - TITLE STATEMENT | |
| Title | Global marketing and advertising understanding cultural paradox / |
| Statement of responsibility, etc | Marieke de Mooij |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | SAGE |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvui;269p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/15/2007 | 658.8 MOO.G | 33865 | 06/08/2020 | Books |
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