Strategic Marketing Planning / (Record no. 5736)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01335nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131206638 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Gilligan, Colin |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Marketing Planning / |
| Statement of responsibility, etc | Colin Gilligan and Richard M.S. Wilson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Elsevier India Pvt. Ltd., |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 625 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction --<br/>2. Strategic marketing planning and the marketing plan --<br/>Stage 1. Where are we now? Strategic and marketing analysis --<br/>3. Marketing auditing and the analysis of capability --<br/>4. Segmental, productivity and ratio analysis --<br/>5. Approaches to competitor analysis --<br/>6. Approaches to customer analysis --<br/>Stage 2. Where do we want to be? Strategic direction and strategy formulation --<br/>7. Missions and objectives --<br/>8. Market and environmental analysis --<br/>9. Market segmentation, targeting and positioning --<br/>10. The formulation of strategy 1: analysing the product portfolio --<br/>11. The formulation of strategy 2: generic strategies and the significance of competitive advantage --<br/>12. The formulation of strategy 3: strategies for leaders, followers, challengers and nichers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Wilson, Richard. M. S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/15/2007 | 495.00 | 658.8 GIL | 33861 | 06/08/2020 | Books |
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