| 000 -LEADER |
|---|
| fixed length control field |
01958cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
1422103234 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781422103234 (alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
HAR.C |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Connecting with your customers / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston, Mass. : |
| Name of publisher |
Harvard Business School Press, |
| Year of publication |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
vii, 178 p. ; |
| Dimensions |
22 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The results-driven manager series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding customers' needs -- Tuning in to your customers / Kristen B. Donahue -- Let the customer make the case / Gerald Bertsell and Denise Nitterhouse -- How Best Buy's executives learn from the front lines / Lauren Keller Johnson -- The fourfold path to figuring out what your customers really want / Jim Billington -- Identifying customer segments -- Tuning in to the voice of your customer / James Allen, Frederick F. Reichheld, and Barney Hamilton -- What's the cure for customer fatigue? / Kirsten D. Sandberg -- Do you really know what to do with your customer data? / Jean Ayers -- Survey your customers-electronically -- Communicating with customers -- Zeroing in on what customers really want / Douglas Smith -- Are you reaching your customers? / Richard Bierck -- Connecting with your customers -- Beyond the carrot and the stick: new alternatives for influencing customer behavior / Frances Frei -- Enhancing customer loyalty -- Do you know how much your customers are really worth to you? / Uta Werner -- Five questions about customer loyalty with Jill Griffin -- Five keys to keeping your best customers / Jim Billington -- A crash course in customer relationship management -- What customer-centric really means: seven key insights / David Stauffer. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Customer services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Success in business. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Harvard Business School. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0610/2006007913.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
