How to get to great ideas : (Record no. 551)

MARC details
000 -LEADER
fixed length control field 01712cam a2200229 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781473692145
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1473692148
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.35
Item number BIR
100 1# - MAIN ENTRY--AUTHOR NAME
Author name Birss, Dave,
245 10 - TITLE STATEMENT
Title How to get to great ideas :
Sub Title a system for smart, extraordinary thinking /
Statement of responsibility, etc Dave Birss.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Name of publisher Nicolas Brealey Publishers ,
Year of publication 2018
300 ## - PHYSICAL DESCRIPTION
Number of Pages 230 pages :
Other physical details illustrations ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 223-230)
520 ## - SUMMARY, ETC.
Summary, etc A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas. The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Creative thinking.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Brainstorming.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject management techniques.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject team work.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject psychology.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject communication skills.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Bill Date Full call number Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library   10/16/2019 M/s. The Book Syndicate 2019-09-17 153.35 BIR 43471 06/08/2020 Books

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