Principles of marketing / (Record no. 547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507cam a2200181 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352865611 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, philip, |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler; Gary Armstrong; Prafulla Y Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida (Uttar Pradesh, Indien) : |
| Name of publisher | Pearson , |
| Year of publication | ©2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 701 p. : |
| Dimensions | 29 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Armstrong, Gary |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Agnihotri, Prafulla Y. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Bill Date | Full call number | Accession Number | Price effective from | Koha item type | Source of classification or shelving scheme | Collection code | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | The Book Syndicate | 2019-07-30 | 658.8 KOT | 43434 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 2019-07-30 | 658.8 KOT | 43433 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 2019-07-30 | 658.8 KOT | 43435 | 06/08/2020 | Books | Reference | 1049.00 | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 2019-07-30 | 658.8 KOT | 43436 | 06/08/2020 | Books | 1049.00 | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 2019-07-30 | 658.8 KOT | 43437 | 06/08/2020 | Books |