Purple cow : (Record no. 529)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02815nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780141016405 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GOD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Godin, Seth |
| 245 #0 - TITLE STATEMENT | |
| Title | Purple cow : |
| Sub Title | Transform your business by being remarkable / |
| Statement of responsibility, etc | Seth Godin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Portfolio, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 145 pages : |
| Other physical details | illustrations ; |
| Dimensions | 19 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Not enough Ps --<br/>The new P --<br/>Boldfaced words and gutsy assertions --<br/>before, during, and after --<br/>The greatest thing since sliced bread --<br/>Did you notice the revolution? --<br/>Why you need the purple cow --<br/>The death of the TV-industrial complex --<br/>Before and after --<br/>Consider the Beetle --<br/>What works? --<br/>Why the Wall Street Journal annoys me so much --<br/>Awareness is not the point --<br/>The will and the way --<br/>Case study: going up? --<br/>Case study: what should Tide do? --<br/>Getting in --<br/>Ideas that spread, win --<br/>The big misunderstanding --<br/>Who's listening? --<br/>Cheating --<br/>Who cares? --<br/>Not all customers are the same --<br/>The law of large numbers --<br/>Case study: Chip Conley --<br/>The problem with the cow --<br/>Follow the leader --<br/>Case study: the Aeron chair --<br/>Projections, profits, and the purple cow --<br/>Case study: the best baker in the world --<br/>Mass marketers hate to measure --<br/>Case study: Logitech --<br/>Who wins in the world of the cow --<br/>Case study: a new kind of kiwi --<br/>The benefits of being the cow --<br/>Case study: the Italian butcher --<br/>Wall Street and the cow --<br/>The opposite of "remarkable" --<br/>The pearl in the bottle --<br/>The parody paradox --<br/>Seventy-two Pearl Jam albums --<br/>Case study: Curad --<br/>Sit there, don't just do something --<br/>Case study: United States Postal Service --<br/>In search of Otaku --<br/>Case study: how Dutch Boy stirred up the paint business --<br/>Case study: Krispy Kreme --<br/>The process and the plan --<br/>The power of a slogan --<br/>Case study: the Häagen-Daz in Bronxville --<br/>Sell what people are buying (and talking about!) --<br/>The problem with compromise --<br/>Case study: Motorola and Nokia --<br/>The magic cycle of the cow --<br/>What it means to be a marketer today --<br/>Marketers no longer: now we're designers --<br/>What does Howard know? --<br/>Do you have to be outrageous to be remarkable? --<br/>Case study: McDonald's France --<br/>But what about the factory? --<br/>The problem with cheap --<br/>Case study: what should Hallmark.com do? --<br/>When the cow looks for a job --<br/>Case study: Tracey the publicist --<br/>Case study: Robyn Waters gets it --<br/>Case study: so popular, no one goes there anymore --<br/>Is it about passion? --<br/>True facts --<br/>Brainstorms --<br/>Salt is not boring, eight more ways to bring the cow to work --<br/>Brand and company index --<br/>What would Orwell say? --<br/>About the author --<br/>More information --<br/>Drink a purple cow, for free! |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/27/2019 | M/s. Amazon.in | 2019-02-20 | 658.8 GOD | 42869 | 06/08/2020 | Books |
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