000 -LEADER |
fixed length control field |
00444nam a2200169Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
8178668882 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
CHU.A |
100 ## - MAIN ENTRY--AUTHOR NAME |
Author name |
Chunawalla,S.A. |
245 #0 - TITLE STATEMENT |
Title |
First Steps in Advertising and Sales Promotion / |
Statement of responsibility, etc |
S.A.Chunawalla |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Mumbai ; |
Name of publisher |
Himalaya Publishing House, |
Year of publication |
2004. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
192 p. ; |
Other physical details |
ill. : |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Subject |
Media. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Subject |
Advertising. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Subject |
Sales Promotion. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
|