Customer relationship management -- integrating marketing strategy and information technology (Record no. 5042)

MARC details
000 -LEADER
fixed length control field 00390nam a2200133Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZIK.C
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Zikmund william g
245 #0 - TITLE STATEMENT
Title Customer relationship management -- integrating marketing strategy and information technology
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Singapore
Name of publisher Wiley
Year of publication 2004
300 ## - PHYSICAL DESCRIPTION
Number of Pages xix; 79p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject CRM-IT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Bill Date Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library   05/28/2008 Book selection centre 2004-07-01 31778 06/08/2020 Books

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