| 000 -LEADER |
|---|
| fixed length control field |
01504nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0749437359 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8'02 |
| Item number |
WIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Wilson, Aubrey |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
The Marketing Audit Handbook : |
| Sub Title |
Tools, Techniques & Checklists to exploit your marketing resources / |
| Statement of responsibility, etc |
Aubrey Wilson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London ; Milford, CT : |
| Name of publisher |
Kogan Page, |
| Year of publication |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
1 online resource (ix, 294 pages) : |
| Other physical details |
illustrations. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Gale virtual reference library. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface --<br/>The marketing audit --<br/>How to use the checklists --<br/>Marketing strategy and planning --<br/>Product/service range --<br/>The service element in marketing --<br/>Company performance --<br/>Export marketing --<br/>Marketing information: systems and use --<br/>Market size and structure --<br/>Future market --<br/>The salesforce and its management --<br/>Customer care and support staff's role in marketing --<br/>Cross-selling and internal marketing --<br/>The agency system --<br/>Non-personal promotion: methods and media --<br/>The distributive system --<br/>The buying process --<br/>Analysing lost business --<br/>Introducing new products/services --<br/>User industries --<br/>Key customer marketing --<br/>Competitive intelligence --<br/>Physical distribution and packaging --<br/>Industry contacts --<br/>Pricing --<br/>Images and perceptions --<br/>Quality in marketing --<br/>Non-differentiated products and commodities --<br/>Service businesses --<br/>Product/service financial information --<br/>Conclusion --<br/>Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing audits. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
