| 000 -LEADER |
|---|
| fixed length control field |
00455nam a2200157Ia 4500 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
JAI |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Jaishri Jethwaney |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising management / |
| Statement of responsibility, etc |
Jaishri Jethwaney , Shruti Jain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi |
| Name of publisher |
Oxford University Press |
| Year of publication |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xii, 716 p. |
| Other physical details |
ill. |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Jain, , Shruti |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
