Marketing management strategies / (Record no. 444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02731nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131518632 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Ferrell, O. C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management strategies / |
| Statement of responsibility, etc | O.C. Ferrell, Michael D. Hartline. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia ; India : |
| Name of publisher | South-Western, Cengage Learning, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 746 p. : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: SETTING THE STAGE FOR MARKETING STRATEGY. 1. Marketing in Today's Economy. 2. Strategic Marketing Planning. 3. Marketing Ethics and Social Responsibility in Strategic Planning. Part II: DISCOVERING MARKET OPPORTUNITIES. 4. Collecting and Analyzing Marketing Information. 5. Developing Competitive Advantage and Strategic Focus. Part III: DEVELOPING MARKET STRATEGY. 6. Customers, Segmentation, and Target Marketing. 7. Product Strategy. 8. Pricing Strategy. 9. Distribution and Supply Chain Management. 10. Integrated Marketing Communications. Part IV: PUTTING STRATEGY INTO ACTION. 11. Marketing Implementation and Control 12. Developing and Maintaining Long-Term Customer Relationships Part V: CASES. 1. Gillette: Product and Marketing Innovation. 2. Monsanto Balances the Needs and Concerns of Multiple Stakeholders. 3. NASCAR: A Branding Success. 4.The Indy Racing League (IRL): Driving for First Place. 5. Blockbuster Fights for Survival Against Intense Competition. 6. Sigma Marketing: Innovation in a Changing Environment. 7. Mattel: Overcoming Marketing and Manufacturing Challenges. 8. New Belgium Brewing (A): Social Responsibility as a Competitive Advantage. 9. New Belgium Brewing (B): Developing a Brand Personality. 10. IKEA Looks to Further Penetrate the U.S. Market. 11. USA Today: Innovation and Evolution in a Troubled Industry. 12. Hottie Hawg's Smokin' BBQ Embraces Its Future. 13. FedEx: Building a Global Distribution Powerhouse. 14. Mistine: Direct Selling in the Thai Cosmetics Market. 15. BP Focuses on Sustainability to Repair Its Reputation. 16. eHarmony (Harvard Case). 17. The Home Depot, Inc. (Harvard Case). 18. Molson Canada: Social Media Marketing (Ivey Case). 19. IMAX: Larger than Life (Ivey Case). 20. Best Buy (Ivey). Part VI: TOOLS FOR DEVELOPING A MARKETING PLAN. Appendix A: Marketing Plan Worksheets. Appendix B: Example Marketing Plan (VirPharm, Inc.). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Intends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Form subdivision | Management. |
| General subdivision | Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Hartline, Michael D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/19/2014 | 2014-12-19 | 658.8 FER | 38927 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 07/18/2016 | 40502 | 06/08/2020 | Books | ||||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 10/04/2016 | 2016-04-10 | 40837 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40838 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40839 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER | 40840 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 10/04/2016 | 2016-04-10 | 40841 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER | 40842 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/29/2016 | 2016-08-29 | 658.8 FER.M | 40843 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40844 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40845 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40846 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/29/2016 | 2016-08-29 | 658.8 FER.M | 40847 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER | 40848 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/29/2016 | 2016-08-29 | 658.8 FER.M | 40849 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40850 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40851 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40852 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40853 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40854 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/24/2016 | 2016-08-24 | 658.8 FER | 40855 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/04/2016 | 2016-04-10 | 658.8 FER.M | 40856 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/22/2016 | 2016-10-22 | 658.8 FER.M | 41134 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/21/2016 | 2016-12-21 | 658.8 FER | 41447 | 06/08/2020 | Books |