The Silk Road to International Marketing : (Record no. 4004)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01630nam a2200217Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273642030 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8178080257 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | AMB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Ambler, Tim |
| 245 #0 - TITLE STATEMENT | |
| Title | The Silk Road to International Marketing : |
| Sub Title | profit and passion in global business / |
| Statement of responsibility, etc | Tim Ambler and Chris Styles. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Financial Times Prentice Hall, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 223 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword / Dennis Malamatinas --<br/>pt. I. Introduction. 1. One touch of nature. 2. Relationships for the long haul --<br/>pt. II. MAC, SILK and PASSION: an overview. 3. What international managers do: networks of SILK. 4. MAC: how marketing decisions are made. 5. Organizational learning: international planning processes. 6. PASSION: creating commitment, purpose and identity --<br/>pt. III. Principles in practice. 7. International marketing metrics: measuring what matters. 8. Not Invented Here: internationalizing innovation. 9. "Does this apply to me?" Adjusting for sectors. 10. Digital relationships. 11. Connectivity for the global marketer. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The SILK Road offers a new perspective on how the international marketer adds value to the organization. One that is as relevant to small businesses as large multinationals. It maps a path that takes account of the Social Information, Learning and Knowledge - SILK - and the human factors - PASSION required to build successful business worldwide." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Export marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing international. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internationale marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Styles, Chris |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | Santosh Book Enterprieses 12833 | 395.00 | 2000-12-19 | 658.84 AMB | 29859 | 06/08/2020 | Books |
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