Strategic Brand Management : (Record no. 3562)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01230nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788175541092 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kapferer, Jean-Noël |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management : |
| Sub Title | creating and sustaining brand equity long term / |
| Statement of responsibility, etc | Jean-Noël Kapferer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Kogan Page, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 443 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Brand equity in question --<br/>The new rules of brand management --<br/>Brand identity --<br/>Launching new brands --<br/>Sustaining a brand long term --<br/>Adapting to the market: identity versus change --<br/>Brand architecture: handling a large product portfolio --<br/>Brand extension --<br/>Multi-brand portfolios --<br/>Handling name changes and brand transfers --<br/>Decline, ageing and revitalisation --<br/>Making brands go global --<br/>Financial evaluation and accounting for brands --<br/>Conclusion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | Allied Pub | 395.00 | 2000-04-29 | 658.8 KAP | 29036 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/04/2013 | 395.00 | 2013-04-04 | 658.8 KAP | 36923 | 06/08/2020 | Books | |||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/04/2013 | 395.00 | 2013-04-04 | 658.8 KAP | 36924 | 06/08/2020 | Books | |||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/04/2013 | 395.00 | 2013-04-04 | 658.8 KAP | 36925 | 06/08/2020 | Books | |||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/04/2013 | 395.00 | 2013-04-04 | 658.8 KAP | 36926 | 06/08/2020 | Books |
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