Marketing Communications : (Record no. 301)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00383nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788184880717 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | NIR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kumar, Niraj |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Communications : |
| Sub Title | Theory & Practice / |
| Statement of responsibility, etc | Niraj Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai : |
| Name of publisher | Himalaya Publishing House., |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 447 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/21/2010 | 658.8 NIR | 35487 | 06/08/2020 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/21/2010 | 658.8 NIR | 35488 | 06/08/2020 | Books | 425.00 | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/23/2008 | 658.8 NIR | 34651 | 06/08/2020 | Books | 425.00 | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/23/2008 | 658.8 NIR | 34652 | 06/08/2020 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/21/2010 | 658.8 NIR | 35486 | 06/08/2020 | Books | 425.00 | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/21/2010 | 658.8 NIR | 35489 | 06/08/2020 | Books | 425.00 | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/21/2010 | 658.8 NIR | 35490 | 06/08/2020 | Books | 425.00 |