| 000 -LEADER |
|---|
| fixed length control field |
00590nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
978-81-317-1683-0 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kotler, Philip |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing management: a south Asian perspective / |
| Statement of responsibility, etc |
Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi |
| Name of publisher |
PHI |
| Year of publication |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xlvii, 647p; 128 |
| Other physical details |
ill; |
| Dimensions |
27cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| Form subdivision |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Asia |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Koshy, Abraham |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Jha, Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
