Rural marketing in India : (Record no. 24189)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126928576 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Chakraborty, Debarun |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing in India : |
| Sub Title | texts and cases / |
| Statement of responsibility, etc | Debarun Chakraborty, Soumya Kanti Dhara and Adrinil Santra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Atlantic Publishers & Distributors , |
| Year of publication | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 336 pages ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| Geographic subdivision | Rural areas India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Rural marketing |
| Geographic subdivision | India. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Dhara, Soumya Kanti, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Santra, Adrinil |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/08/2026 | Laxmi Book Distributor's | 450.00 | 06-01-2026 | 658.80 CHA | 50859 | 01/08/2026 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/08/2026 | Laxmi Book Distributor's | 450.00 | 06-01-2026 | 658.80 CHA | 50860 | 01/08/2026 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/08/2026 | Laxmi Book Distributor's | 450.00 | 06-01-2026 | 658.80 CHA | 50861 | 01/08/2026 | Books |
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