Global marketing / (Record no. 24154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01686nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131728147 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | HOL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Hollensen, Svend |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing / |
| Statement of responsibility, etc | Svend Hollensen, Madhumita Banerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Manipal : |
| Name of publisher | Pearson , |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxviii, 739 pages : |
| Other physical details | Illustrations; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include reference index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: The decision whether to internationalize -- 1.Global marketing in the firm -- 2.Initiation of internationalization -- 3.Internationalization theories -- 4.Development of the firm’s international competitiveness -- Part II: Deciding which markets to enter -- 5.Global marketing research -- 6.The political and economic environment -- 7.The sociocultural environment -- 8.The international market selection process -- Part III: Market entry strategies -- 9.Some approaches to the choice of entry mode -- 10.Export modes -- 11.Intermediate entry modes -- 12.Hierarchical modes -- 13.International sourcing decisions and the role of the subsupplier -- Part IV: Designing the global marketing Programme -- 14.Product and service decisions -- 15.Pricing decisions and the terms of doing business -- 16.Distribution decisions -- 17.Communication decisions (promotion strategies) -- Part V: Implementing and coordinating the global marketing programme -- 18.Cross-cultural sales negotiations -- 19.Organization and control of the global marketing programme -- 20.Global e-marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | International marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Banerjee, Madhumita |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/24/2025 | Laxmi Book Distributor's | 1180.00 | 16-12-2025 | 658.84 HOL | 50778 | 12/24/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/24/2025 | Laxmi Book Distributors | 1180.00 | 16-12-2025 | 658.84 HOL | 50776 | 12/24/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/24/2025 | Laxmi Book Distributors | 1180.00 | 16-12-2025 | 658.84 HOL | 50777 | 12/24/2025 | Books |
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