Retail management : (Record no. 23973)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02639nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789380578668 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Mathur U.C. |
| 245 ## - TITLE STATEMENT | |
| Title | Retail management : |
| Sub Title | text and cases/ |
| Statement of responsibility, etc | U. C. Mathur |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi, |
| Name of publisher | I.K. International Publishing House pvt. Ltd., |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 477 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | • Retail Management-an Introduction • Retail Operating Plan• Locating New Customers• Retail Brand Management• Strategic Human Resource Management in Retail• Retail Specifics• External Business Environment• Motivating Retail – Critical Success Factors• Merchandising and Inventory Planning for Retail• Retail Pricing Strategies• Retail Economics Worldwide and Competitive Advantage on e-Retailing• Purchase, Stores, Inventory and Logistics in Retail Management• Strategies for Retail Advertising, Promotion and PR• Marketing Research• Consumer Behaviour and Market Segmentation• Comprehensive Retail StrategyCase Studies• Understanding Case Studies• Pharma Retailing• Reliance Retailing• FMCG Retail• HDFC Bank• TESCO• Westside Store• Complete Retail Plan• Carrefour• Marks & Spencer Department Store• Changes in the Oil Industry Retailing• Wal-Mart• Subhiksha• Kinetic Honda case• Shoppers Stop• Bata Factory Store• Maruti RetailIndex |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas. The book describe retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted for the benefit of the readers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Retail management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2025 | Gifted by M.J. Rama Krishna | 345.00 | 658.8 MAT | 50265 | 08/13/2025 | Books |
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