Internet marketing start to finish / (Record no. 23967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02398nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131786949 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | JUO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Juon, Catherine. |
| 245 ## - TITLE STATEMENT | |
| Title | Internet marketing start to finish / |
| Statement of responsibility, etc | Catherine Juon., Dunrie Greiling and Catherine Burkle. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | South Asia : |
| Name of publisher | Pearson , |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 293 Pages : |
| Other physical details | Illustrations ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Why Online Sales Matter<br/>2 What an Online Sales Engine Can Do<br/>3 Building a Metrics-Driven Practice<br/>4 Breaking Down Silos to Get the Metrics You Need<br/>5 The Audience Is Listening<br/>6 Putting It All Together and Selling Online<br/>7 Making Websites That Work<br/>8 It’s All About Visibility<br/>9 Running the Feedback Loop<br/>10 Special Considerations for International Organizations<br/>Appendix: TropiCo’s State of the Web Report |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Digital Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Geriling, Dunrie. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Buerkle, Catherine |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2025 | Gifted by M.J. Rama Krishna | 595.00 | 658.872 JUO | 50288 | 08/13/2025 | Books |
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