Strategic brand management: (Record no. 23961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02985nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332542204 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: |
| Sub Title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller, Ambi M. G. Parameswaran, and Isaac Jacob. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida: |
| Name of publisher | Pearson, |
| Year of publication | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 586 pages: |
| Other physical details | Color illustrations; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I Opening Perspectives<br/>Chapter 1 Brands and Brand Management<br/>PART II Developing a Brand Strategy<br/>Chapter 2 Customer-based Brand Equity and Brand Positioning<br/>Chapter 3 Brand Resonance and the Brand Value Chain<br/>PART III Designing and Implementing Brand Marketing Programs<br/>Chapter 4 Choosing Brand Elements to Build Brand Equity<br/>Chapter 5 Designing Marketing Programs to Build Brand Equity<br/>Chapter 6 Integrating Marketing Communications to Build Brand Equity<br/>Chapter 7 Leveraging Secondary Brand Associations to Build Brand Equity<br/>PART IV Measuring and Interpreting Brand Performance<br/>Chapter Developing a Brand Equity Measurement and Management System<br/>Chapter 9 Measuring Sources of Brand Equity: Capturing Customer Mind-Set<br/>Chapter 10 Measuring Outcomes of Brand Equity: Capturing Market Performance<br/>PART V Growing and Sustaining Brand Equity<br/>Chapter 11 Designing and Implementing Branding Architecture Strategies<br/>Chapter 12 Introducing and Naming New Products and Brand Extensions<br/>Chapter 13 Managing Brands Over Time<br/>Chapter 14 Managing Brands Over Geographic Boundaries and Market Segments<br/>PART VI Closing Perspectives<br/>Chapter 15 Closing Observations |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global, and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events, and case studies.<br/>Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts.<br/>Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises, and private labels.<br/>Numerous in-text examples, highlighting brands such as Dettol, Colgate, and Jet Airways, have been introduced to illuminate the discussion of virtually every topic, and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands.<br/>The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels, and Marico, have been incorporated to illustrate case studies and examples. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Parameswaran, Ambi M. G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Jacob, Isaac. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/12/2025 | Gifted by M.J. Rama Krishna | 772.00 | 658.827 KEL | 50266 | 08/12/2025 | Books |
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