MR: A South-Asian perspective (Record no. 23952)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02305nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131530726 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BRO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Brown, To, J. |
| 245 ## - TITLE STATEMENT | |
| Title | MR: A South-Asian perspective |
| Statement of responsibility, etc | Tom J. Brown, Tracy A. Suter, and Dr. Atanu Adhikari. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi: |
| Name of publisher | Cengage, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 331 Pages: |
| Other physical details | Color Illustrations; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 Marketing Research: From Data to Information to Action<br/>Chapter 2 The Research Question: Formulation of the Problem<br/>Chapter 3 Exploratory, Descriptive, and Causal Research Designs<br/>Chapter 4 Collecting Secondary Data from Inside and Outside the Organization<br/>Chapter 5 Collecting Primary Data by Observation<br/>Chapter 6 Collecting Primary Data by Communication<br/>Chapter 7 Measurement and Scaling<br/>Chapter 8 Designing the Questionnaire<br/>Chapter 9 Developing the Sampling Plan<br/>Chapter 10 Data Collection: Enhancing Response Rates while Limiting Errors<br/>Chapter 11 Data Preparation for Analysis<br/>Chapter 12 Analysis & Interpretation: Individual Variables Independently<br/>Chapter 13 Analysis & Interpretation: Multiple Variables Simultaneously<br/>Chapter 14 The Research Report<br/>The Research Report<br/>Endnotes<br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.<br/><br/>MR, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating the Marketing Research practices to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Marketing Research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/07/2025 | Gifted by M.J. Rama Krishna | 690.00 | 658.83 BRO | 50240 | 08/07/2025 | Books |
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