Creating passion brands : (Record no. 23901)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00891cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749443707 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749443702 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | EDW |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Edwards, Helen, |
| 245 10 - TITLE STATEMENT | |
| Title | Creating passion brands : |
| Sub Title | getting to the heart of branding / |
| Statement of responsibility, etc | Helen Edwards, Derek Day. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | Sterling, VA : |
| Name of publisher | Kogan Page, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 244 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [233]-237) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Day, Derek, |
| Dates associated with a name | 1949- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0510/2005009398.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0715/2005009398-d.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0912/2005009398-b.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 07/19/2025 | Gifted by M.J. Rama Krishna | 658.8343 EDW | 50282 | 07/19/2025 | Books |
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