Understanding Indian consumers/ (Record no. 23860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03251nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199479627 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83954 |
| Item number | MAH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Maheswaran Durairaj. |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding Indian consumers/ |
| Statement of responsibility, etc | Durairaj Maheswaran, Thomas Puliyel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi, India: |
| Name of publisher | Oxford University Press, |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 293 Pages: |
| Other physical details | Illustrations; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Understanding Indian Youth<br/>Their Values, Attitudes and Lifestyles<br/>Rohini Abraham<br/>2. The Journey of the Indian Woman<br/>How Attitudes, Ambitions and Product Use have Changed Over the Years<br/>Hemant Mehta<br/>3. India’s Rural Consumers<br/>How Firms Profit by Changing Lives<br/>Kunal Sinha<br/>4. Make in Incredible India<br/>Globalization and Nation Equity<br/>M. Malika, Rishtee Batra, Tanuka Ghoshal, Durairaj Maheswaran<br/>5. Creating a Culture of Innovation in India<br/>Prashant Singh, Abhiroop Mukhopadhaya<br/>6. Consumer’s Implicit Mindsets<br/>Pragya Mathur, Shilpa Madan, Berna Basar<br/>7. Culture and Consumer Behaviour<br/>Implications for the Indian Context<br/>Alokparna (Sonia) Basu Monga<br/>8. Culture and Persuasion Appeals<br/>The Indian Context<br/>Arun Bhattacharyya, S. Ramesh Kumar, Vanitha Swaminathan<br/>9. The Stories We Tell<br/>A Reconstructive View of Consumer Memory<br/>Nicole Votolato Montgomery, Priyali Rajagopal<br/>10. The Appeal of Beauty and Physical Attractiveness<br/>An Indian Perspective<br/>Shilpa Madan, Shankha Basu, Elison Lim, Sharon Ng<br/>11. The Flipped Side of the Coin?<br/>An Examination of Socio-economic and Cultural Antecedents of Obesity in India<br/>Nitika Garg, Rahul Govind<br/>12. Winning Over the Hearts (and Minds) of India’s Luxury Consumer<br/>Unique Challenges for Luxury Brand Strategy in India<br/>Vanessa M. Patrick, Ngoc (Rita) To<br/>13. Gaining Power through Dominant Looking Products<br/>The Influence of Social Inequality on Consumption Behaviour<br/>Ahreum Maeng, Pankaj Aggarwal<br/>14. Getting the Mix Right<br/>Smita Bhosale<br/>15. Understanding Response to Price<br/>What We Know about the Indian Consumer<br/>Ashutosh Sinha<br/>16. Advertising to Indian Consumers<br/>Enduring Tenets and Emergent Trends<br/>Muralidhar Salvateeswaran, Parnika Shrimali, E. Prasanna Kumar<br/>17. Advertising Communication and Consumer Behaviour<br/>An Indian Perspective<br/>Ambi M G Parameswaran<br/>18. The Changing Face(s) of the Digital Consumer in India<br/>Akhil Almeida<br/>19. Measuring Impact of Marketing Programmes in Public Realm<br/>Surya AV 20. Looking Ahead<br/>Advertising and Promotion in the Future<br/>Kartik Sharma |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.<br/>Understanding Indian Consumers is a compilation of 20 articles from among some of the best minds in academia and business. So whether you are looking for insights and strategies to market to rural consumers, youth or women; or if the task is to address the luxury consumer; or study the emergent trends in advertising or digital communications; this is the book to pick up. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Puliyel, Thomas. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/13/2025 | Gifted by M.J. Rama Krishna | 599.00 | 658.83954 MAH | 50219 | 06/13/2025 | Books |
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