Marketing Analytics: (Record no. 23857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01666nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126548620 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80072 |
| Item number | WIN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Winston Wayne L. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Analytics: |
| Sub Title | data driven techniques with microsoft excel/ |
| Statement of responsibility, etc | Wayne L Winston. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Wiley India Pvt.Ltd, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxx, 690 Pages: |
| Other physical details | Illustrations; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction<br/>I Using Excel to Summarize Marketing Data<br/>1 Slicing and Dicing Marketing Data with PivotTables<br/>2 Using Excel Charts to Summarize Marketing Data<br/>3 Using Excel Functions to Summarize Marketing Data<br/>4 Estimating Demand Curves and Using Solver to Optimize Price<br/>5 Price Bundling<br/>6 Nonlinear Pricing<br/>7 Price Skimming and Sales<br/>8 Revenue Management 9 Simple Linear Regression and Correlation<br/>10 Using Multiple Regression to Forecast Sales<br/>11 Forecasting in the Presence of Special Events<br/>12 Modeling Trend and Seasonality<br/>13 Ratio to Moving Average Forecasting Method<br/>14 Winters Method<br/>15 Using Neural Networks to Forecast Sales<br/>16 Conjoint Analysis<br/>17 Logistic Regression<br/>18 Discrete Choice Analysis<br/>19 Calculating Lifetime Customer Value |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Analytics:Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques.This comprehensive book shows how to use each technique to solve a practical businenss problem and achieve optimum marketing results. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing Analytics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Microsoft Excel. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/13/2025 | Gifted by M.J. Rama Krishna | 799.00 | 658.80072 WIN | 50217 | 06/13/2025 | Books |
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