Marketing Channel Strategy An Omni-Channel Approach/ (Record no. 23842)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02133nam a22002417a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367423957 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | PAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Palmatier, Robert W |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Channel Strategy An Omni-Channel Approach/ |
| Statement of responsibility, etc | Robert W. Palmatier, Eugene Sivadas, Louis W. Stern and Adel I. El-Ansary |
| 250 ## - EDITION STATEMENT | |
| Edition statement | ninth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | Routledge, |
| Year of publication | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 373 Pg.: |
| Other physical details | illustrations; |
| Dimensions | 23cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | including index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The omni-channel ecosystem<br/>Channel basics<br/>Channel power<br/>Channel relationships<br/>Channel conflict<br/>Retailing structures and strategies<br/>Wholesaling structures and strategies<br/>Franchising structures and strategies<br/>Channels and international markets<br/>End-user analysis: segmentation and targeting<br/>Omni-channel strategy |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book."-back cover |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Sivadas, Eugene |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Stern, Louis W |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | El-Ansary, Adel l |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Atlantic Publishers | 1195.00 | 19-04-2025 | 658.87 PAL | 50175 | 06/05/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Atlantic Publishers | 1195.00 | 19-04-2025 | 658.87 PAL | 50176 | 06/05/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Atlantic Publishers | 1195.00 | 19-04-2025 | 658.87 PAL | 50177 | 06/05/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Atlantic Publishers | 1195.00 | 19-04-2025 | 658.87 PAL | 50178 | 06/05/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2025 | Atlantic Publishers | 1195.00 | 19-04-2025 | 658.87 PAL | 50179 | 06/05/2025 | Books |
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