Unconscious branding : (Record no. 23828)

MARC details
000 -LEADER
fixed length control field 01408nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781137278920
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number VAN
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Van Praet, Douglas.
245 ## - TITLE STATEMENT
Title Unconscious branding :
Sub Title how neuroscience can empower (and inspire) marketing/
Statement of responsibility, etc Douglas Van Praet.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York:
Name of publisher Palgrave Macmillan,
Year of publication 2012.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 274 pages.
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction: The Elephant in the Room and the Building of a Bridge PART I: THE SCIENCE BELOW OUR DEEPER BEHAVIOR 2. The Myth of Marketing 3. Humans not Consumers 4. The Biology of Behavior PART II: THE SEVEN STEPS TO BEHAVIOR CHANGE 5. Step One: Interrupt the Pattern 6. Step Two: Create Comfort 7. Step Three: Lead the Imagination 8. Step Four: Shift the Feeling 9. Step Five: Satisfy the Critical Mind 10. Step Six: Change the Associations 11. Step Seven: Take Action Sources Acknowledgements Index
520 ## - SUMMARY, ETC.
Summary, etc If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Consumer behavior Psychological aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing Psychological aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/30/2025 Laxmi Book Distributors 1720.00 14-05-2025 658.8342 VAN 50118 05/30/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/30/2025 Laxmi Book Distributors 1720.00 14-05-2025 658.8342 VAN 50119 05/30/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/30/2025 Laxmi Book Distributors 1720.00 14-05-2025 658.8342 VAN 50120 05/30/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/30/2025 Laxmi Book Distributors 1720.00 14-05-2025 658.8342 VAN 50121 05/30/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/30/2025 Laxmi Book Distributors 1720.00 14-05-2025 658.8342 VAN 50122 05/30/2025 Books

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