Unconscious branding : (Record no. 23828)
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000 -LEADER | |
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fixed length control field | 01408nam a22001937a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781137278920 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Item number | VAN |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Author name | Van Praet, Douglas. |
245 ## - TITLE STATEMENT | |
Title | Unconscious branding : |
Sub Title | how neuroscience can empower (and inspire) marketing/ |
Statement of responsibility, etc | Douglas Van Praet. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York: |
Name of publisher | Palgrave Macmillan, |
Year of publication | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xiv, 274 pages. |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes Index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Introduction: The Elephant in the Room and the Building of a Bridge PART I: THE SCIENCE BELOW OUR DEEPER BEHAVIOR 2. The Myth of Marketing 3. Humans not Consumers 4. The Biology of Behavior PART II: THE SEVEN STEPS TO BEHAVIOR CHANGE 5. Step One: Interrupt the Pattern 6. Step Two: Create Comfort 7. Step Three: Lead the Imagination 8. Step Four: Shift the Feeling 9. Step Five: Satisfy the Critical Mind 10. Step Six: Change the Associations 11. Step Seven: Take Action Sources Acknowledgements Index |
520 ## - SUMMARY, ETC. | |
Summary, etc | If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Consumer behavior Psychological aspects |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Marketing Psychological aspects |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/30/2025 | Laxmi Book Distributors | 1720.00 | 14-05-2025 | 658.8342 VAN | 50118 | 05/30/2025 | Books | ||||
Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/30/2025 | Laxmi Book Distributors | 1720.00 | 14-05-2025 | 658.8342 VAN | 50119 | 05/30/2025 | Books | ||||
Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/30/2025 | Laxmi Book Distributors | 1720.00 | 14-05-2025 | 658.8342 VAN | 50120 | 05/30/2025 | Books | ||||
Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/30/2025 | Laxmi Book Distributors | 1720.00 | 14-05-2025 | 658.8342 VAN | 50121 | 05/30/2025 | Books | ||||
Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/30/2025 | Laxmi Book Distributors | 1720.00 | 14-05-2025 | 658.8342 VAN | 50122 | 05/30/2025 | Books |