Customer relationship management: (Record no. 23807)

MARC details
000 -LEADER
fixed length control field 02873nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788120346956
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number RAI
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Rai, Alok Kumar.
245 ## - TITLE STATEMENT
Title Customer relationship management:
Sub Title concepts and cases/
Statement of responsibility, etc Alok Kumar Rai.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher PHI Learning,
Year of publication 2024
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv, 501 pages:
Other physical details Illustrations;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Preface. Part I: Fundamentals of Customer Relationship Management<br/>1. Relationship in Business: A Management Tool.<br/>2. Customer Relationship Management: A Conceptual Foundation.<br/>3. Customer Relationship Management: A Literary Perspective.<br/>4. Customer Relationship Management Model: Comprehension and Implementation Model.<br/><br/>Part II: Research Dimensions of Customer Relationship Management<br/>5. Research Techniques and Methods in Customer Relationship Management.<br/>6. Customer Satisfaction.<br/>7. Customer Loyalty.<br/>8. Service Quality.<br/><br/>Part III: Information Technology Dynamics in Customer Relationship Management<br/>9. Technological Developments in CRM.<br/>10. Information Technology Implementation in CRM.<br/>11. Customer Relationship Management through Information Technology Tools.<br/><br/>Part IV: Emerging Dimensions and Dynamics in Customer Relationship Management<br/>12. Customer Retention and Experience Management.<br/>13. Service Recovery Management.<br/>14. People Factor in Customer Relationship Management.<br/>15. Customer Relationship Management: Emerging Concepts and Perspectives.<br/><br/>Part V: Application Dynamics of Customer Relationship Management in Different Sectors and Industries<br/>16. Customer Service in Service Sector.<br/>17. Customer Relationship Management Practices in Rural Markets.<br/>18. Customer Relationship Management Practices in Indian Service Business.<br/>19. Customer Relationship Management: Practices and Application in Select Service Companies.<br/>Index.
520 ## - SUMMARY, ETC.
Summary, etc This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various service industries.<br/>This edition is organised into five parts containing 19 chapters. Part I focuses on making the readers aware of the conceptual and literary developments, and also on the strategic implementation of the concepts. Part II discusses the research aspects of CRM. Part III deals with the applications of information technologies in CRM. Part IV provides the various newer and emerging concepts in CRM. Finally, Part V analyses the CRM applications in various sectors, industries and companies.<br/>Primarily intended as a textbook for the students of Management, the book would prove to be an invaluable asset for professionals in service industries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Business Relationships.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/14/2025 Laxmi Book Distributors 995.00 29-04-2025 658.812 RAI 49951 05/14/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/14/2025 Laxmi Book Distributors 995.00 29-04-2025 658.812 RAI 49952 05/14/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/14/2025 Laxmi Book Distributors 995.00 29-04-2025 658.812 RAI 49953 05/14/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/14/2025 Laxmi Book Distributors 995.00 29-04-2025 658.812 RAI 49954 05/14/2025 Books

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count