Contemporary marketing/ (Record no. 23802)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02171nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789355738479 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BOO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Boone, Louis E. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary marketing/ |
| Statement of responsibility, etc | Louis E. Boone, David L. Kurtz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi: |
| Name of publisher | Cengage Learning, |
| Year of publication | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 399 pages: |
| Other physical details | Illustrations; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.<br/>1. Marketing: The Art and Science of Satisfying Customers.<br/>2. Strategic Planning in Contemporary Marketing.<br/>3. The Marketing Environment, Ethics, and Social Responsibility.<br/>4. E-Business: Managing the Customer Experience.<br/>5. Social Media: Living in the Connected World.<br/>Part II: UNDERSTANDING BUYERS AND MARKETS.<br/>6. Consumer Behavior.<br/>7. Business Markets and Buying Behavior.<br/>8. Global Marketing.<br/>Part III: TARGET MARKET SELECTION.<br/>9. Market Segmentation, Targeting, and Positioning.<br/>10. Marketing Research.<br/>Part IV: PRODUCT DECISIONS.<br/>11. Product and Branding Concepts.<br/>12. Developing and Managing Products.<br/>Part V: PRICING DECISIONS.<br/>13. Pricing Concepts.<br/>14. Pricing Strategies.<br/>Part VI: DISTRIBUTION DECISIONS.<br/>15. Distribution Channels and Supply Chain Management.<br/>16. Retailing and Direct Marketing.<br/>Part VII: PROMOTIONAL DECISIONS.<br/>18. Integrated Marketing Communications, Advertising, and Public Relations.<br/>19. Personal Selling and Sales Promotion.<br/>Appendix A: Developing an Effective Marketing Plan.<br/>Appendix B: Financial Analysis in Marketing.<br/>Online Appendix: Your Career in Marketing.<br/>Name & Company Index.<br/>Subject Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Contemporary Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Kurtz, David L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/13/2025 | Laxmi Book Distributors | 910.00 | 29-04-2025 | 658.8 BOO | 49874 | 05/13/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/13/2025 | Laxmi Book Distributors | 910.00 | 29-04-2025 | 658.8 BOO | 49875 | 05/13/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/13/2025 | Laxmi Book Distributors | 910.00 | 29-04-2025 | 658.8 BOO | 49876 | 05/13/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/13/2025 | Laxmi Book Distributors | 910.00 | 29-04-2025 | 658.8 BOO | 49877 | 05/13/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/13/2025 | Laxmi Book Distributors | 910.00 | 29-04-2025 | 658.8 BOO | 49878 | 05/13/2025 | Books |
2cqr automation private limited, Chennai. All Rights Reserved.