CRM at the speed of light : (Record no. 23760)

MARC details
000 -LEADER
fixed length control field 01643cam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071590457 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071590455 (alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GRE
100 1# - MAIN ENTRY--AUTHOR NAME
Author name Greenberg, Paul.
245 10 - TITLE STATEMENT
Title CRM at the speed of light :
Sub Title social CRM strategies, tools, and techniques for engaging your customers /
Statement of responsibility, etc Paul Greenberg.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher McGraw-Hill,
Year of publication c2010.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvi, 662 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Customer relations
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Electronic commerce.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 04/21/2025 Feel Books Pvt. Ltd. 995.00 10-04-2025 658.8 GRE 49638 04/21/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 04/21/2025 Feel Books Pvt. Ltd. 995.00 10-04-2025 658.8 GRE 49639 04/21/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 04/21/2025 Feel Books Pvt. Ltd. 995.00 10-04-2025 658.8 GRE 49640 04/21/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 04/21/2025 Feel Books Pvt. Ltd. 995.00 10-04-2025 658.8 GRE 49641 04/21/2025 Books

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