The fortune at the bottom of the pyramid : (Record no. 23756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01993nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332518926 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 339.4609 |
| Item number | PRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Prahalad, C. K. |
| 245 ## - TITLE STATEMENT | |
| Title | The fortune at the bottom of the pyramid : |
| Sub Title | eradicating poverty through profits / |
| Statement of responsibility, etc | C.K. Prahalad. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai : |
| Name of publisher | Pearson, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 355 pages: |
| Other physical details | Illustrations; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain updates to earlier editions' key cases and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Non-governmental organizations. |
| General subdivision | Developing countries. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/21/2025 | Feel Books Pvt. Ltd | 1175.00 | 10-04-2025 | 339.4609 PRA | 49628 | 04/21/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/21/2025 | Feel Books Pvt. Ltd | 1175.00 | 10-04-2025 | 339.4609 PRA | 49629 | 04/21/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/21/2025 | Feel Books Pvt. Ltd | 1175.00 | 10-04-2025 | 339.4609 PRA | 49630 | 04/21/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/21/2025 | Feel Books Pvt. Ltd | 1175.00 | 10-04-2025 | 339.4609 PRA | 49631 | 04/21/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/21/2025 | Feel Books Pvt. Ltd | 1175.00 | 10-04-2025 | 339.4609 PRA | 49632 | 04/21/2025 | Books |
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