Social marketing in India / (Record no. 23729)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02364nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8126911115 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126911110 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.870954 |
| Item number | DES |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Deshpande, Sameer |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing in India / |
| Statement of responsibility, etc | Sameer Deshpande, Nancy R. Lee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Atlantic Publishers & Distributors (P) Ltd, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 424 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I: UNDERSTANDING SOCIAL MARKETING <br/>Defining Social Marketing <br/>10 Steps in the Strategic Marketing Planning Process <br/>16 Tips for Success <br/>II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT <br/>Determining Research Needs and Options <br/>Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis <br/>III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS <br/>Segmenting, Evaluating, and Selecting Target Audiences <br/>Setting Behavior Objectives and Goals <br/>Identifying Barriers, Benefits, the Competition, and Influential Others <br/>IV: DEVELOPING SOCIAL MARKETING STRATEGIES <br/>Crafting a Desired Positioning <br/>Product: Creating a Product Platform <br/>Price: Determining Monetary and Nonmonetary Incentives and Disincentives <br/>Place: Making Access Convenient and Pleasant <br/>Promotion: Deciding on Messages, Messengers, and Creative Strategies <br/>Promotion: Selecting Communication Channels <br/>V: MANAGING SOCIAL MARKETING PROGRAMS <br/>Developing a Plan for Monitoring and Evaluation <br/>Establishing Budgets and Finding Funding <br/>Creating an Implementation Plan and Sustaining Behavior <br/>Epilogue <br/>Appendix: Social Marketing Planning Worksheets <br/>Name Index <br/>Subject Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Social Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, is structured around the ten-step marketing planning process. It encourages social change managers to undertake a systematic approach to behavioural change rather than only focusing on advertisements. With examples from diverse scenarios, it serves as a comprehensive resource on social marketing, particularly within the Indian context. The book explores the art and science of behavioral social marketing, highlighting its critical role in policymaking, marketing ethics and behavioural psychology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social marketing |
| General subdivision | India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Lee, Nancy R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2025 | Professional Book Services | 695.00 | 13-02-2025 | 658.870954 DES | 49449 | 02/14/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2025 | Professional Book Services | 695.00 | 13-02-2025 | 658.870954 DES | 49450 | 02/14/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2025 | Professional Book Services | 695.00 | 13-02-2025 | 658.870954 DES | 49451 | 02/14/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2025 | Professional Book Services | 695.00 | 13-02-2025 | 658.870954 DES | 49452 | 02/14/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2025 | Professional Book Services | 695.00 | 13-02-2025 | 658.870954 DES | 49453 | 02/14/2025 | Books |
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