Business research methods / (Record no. 23688)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01270nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353503260 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338 |
| Item number | ZIK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Zikmund, William G. |
| 245 ## - TITLE STATEMENT | |
| Title | Business research methods / |
| Statement of responsibility, etc | William G. Zikmund et.al.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | Cengage Learning , |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 664 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction<br/>Beginning stages of the research process<br/>Research methods for collecting primary data<br/>Measurement concepts<br/>Sampling and fieldwork<br/>Data analysis and presentation<br/>Comprehensive cases with computerized databases |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business Research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management Research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Babin, Barry J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Carr, Jon C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Griffin, Mitch. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
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