Digital marketing : (Record no. 23678)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01287cam a22002178i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292401003 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292400990 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | CHA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Chaffey, Dave |
| Dates associated with a name | 1963- |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Sub Title | Strategy, implementation and practice / |
| Statement of responsibility, etc | Dave Chaffey, Fiona Ellis Chadwick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Pearson , |
| Year of publication | 2022 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv,534 Pg. : |
| Other physical details | color illustration ; |
| Dimensions | 25 cm . |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Chadwick, Fiona |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Feel Books Pvt. Ltd. | 7085.21 | 16-12-2024 | 658.872 CHA | 49178 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Restricted Access | Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Feel Books Pvt. Ltd. | 7085.21 | 16-12-2024 | 658.872 CHA | 49179 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Restricted Access | Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Feel Books Pvt. Ltd. | 7085.21 | 16-12-2024 | 658.872 CHA | 49180 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Restricted Access | Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Feel Books Pvt. Ltd. | 7085.21 | 16-12-2024 | 658.872 CHA | 49181 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Restricted Access | Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Feel Books Pvt. Ltd. | 7085.21 | 16-12-2024 | 658.872 CHA | 49182 | 01/02/2025 | Books |
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