| 000 -LEADER |
|---|
| fixed length control field |
02308nam a22002777a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789359308418 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of modern marketing : |
| Sub Title |
marketing management for the 21st century and beyond / |
| Statement of responsibility, etc |
Philip Kotler and (et al...) |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
Vikas Publishing , |
| Year of publication |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiii, 391 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Essentials of Modern Marketing Management<br/><br/>2. Situational Analysis in the Marketing Planning Process<br/><br/>3. Strategy formulation in the Marketing Planning Process<br/><br/>4. Marketing Mix in the Marketing Planning Process<br/><br/>5. Implementation and Controlling in the Marketing Plan Process 203<br/><br/>6. External Orientation of Strategic Marketing Plan<br/><br/>7. Disruptive Digital Marketing Strategies<br/><br/>8. The Rise of AI-driven Metahumans<br/><br/>9. Leading By Innovation & Design: Strategies And Value Creation<br/><br/>10. Designing Value<br/><br/>11. Remodelling The Marketing Research<br/><br/>12. Better World Through Socialpreneurship<br/><br/>13. Adaptive Public Policy And Marketing During COVID-19<br/><br/>14. Marketers Without Borders<br/><br/>15. Innovative Marketing & Leadership For Micro, Small & Medium EnterpriseS (MSME)<br/><br/>References |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Myriad books on marketing are available! So, what is so special about this one? This book aims to address modern marketing in a way that is succinct and at the same time, clear and accessible, illustrating the fundamental theoretical aspects and facilitating the transfer of these elements into real-world situations. Marketing has always been studied and discussed in a specific context - it could be a certain era, geography, industry/sector and so on. Here, the context is the new and emerging India. 20 success stories from India are featured in this book. These include consumer goods companies, start-ups, government organizations, educational institutions, MNC subsidiaries in India and so on. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| General subdivision |
Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Rothman, Denis |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Shabbir, Haseeb |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Brown, Linden |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Opresnik, Marc Oliver |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Amigo, Raul |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Kibria, Sadia |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Crichton-Browne, Sean |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Mukharjee, Tuhin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
