| 000 -LEADER |
|---|
| fixed length control field |
02850nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
978-93-6156-204-4 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4 |
| Item number |
VAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Varada raju janardhanan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Be unique, the flipkart way: |
| Sub Title |
unravelling unprecedented corporate entrepreneurship / |
| Statement of responsibility, etc |
Varadaraju Janardhan and M.H Bala Subramanyam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
Rupa Publications India Pvt. Ltd, |
| Year of publication |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv, 222 pages ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction<br/>2. Objectives, Strategy and outcomes of corporate entrepreneurship: Literature review<br/>3. Flipkart: From startup entrepreneurship to corporate entrepreneurship<br/>4. Entrepreneurial culture in flipkart: Key features and outcomes<br/>5. Current status of corporate entrepreneurship and its determinations<br/>6. summary and conclusions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The book traces the history of the unprecedented growth of Flipkart from its inception in 2007<br/>till 2022, owing to the successful adoption of corporate entrepreneurship and the nurturing of<br/>entrepreneurial culture.<br/>When Flipkart was created in 2007 in Bangalore, the e-commerce industry was hardly present and the entrepreneurial ecosystem for tech start-ups was at its infancy. The book analyses the way the founders of Flipkart and its management overcame multiple challenges and created supply capability, on the one hand, and generated demand on the other. In the process, the founders and management undertook process innovations, financial innovations, and market innovations for supply creation and demand generation. Thus, the simultaneous focus on supply and demand has been the outstanding feature of growth model of Flipkart.<br/><br/>Flipkart kept nurturing entrepreneurial culture among its employees leading to many periodic strategic renewal, ‘start-ins’ and M&As. Another significant outcome of Flipkart’s entrepreneurial culture is in the form of emergence of more than 200 start-ups by its former employees (ex-Flipsters). Flipkart has contributed to India’s start-up ecosystem not only in the form of entrepreneurship generation, but also investment funding, market support, mentoring, incubation, and accelerator support system, among others. A near-unanimous convergence of opinions of management, executives and exFlipsters on the presence of entrepreneurial culture reflects the strength of the company. Based on extensive research and authentic data, the authors conclude that the successful pursuance of corporate entrepreneurship in Flipkart is contributed by pro-active, risk-taking, and motivated executives with high education qualifications.<br/>This book is a game-changer for start-ups and start-up ecosystems. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Corporate Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
New Business Enterprise |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
