Positioning: the battle for your mind/ (Record no. 23459)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03120nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070533752 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RIE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | Positioning: the battle for your mind/ |
| Statement of responsibility, etc | Al Ries, Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai : |
| Name of publisher | McGraw-Hill India, |
| Year of publication | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii,246p. : |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. what position is all about<br/>2.the assault on the mind<br/>3.getting into the mind<br/>4.those little ladders in your head<br/>5.you can't get there from here<br/>6.positioning of a leader <br/>7.positioning of a follower<br/>8.repositioning the competition<br/>9.the power of the name<br/>10.the no name trap<br/>11.the free ride trap<br/>12.the line extension<br/>13.when line extension can work<br/>14.positioning a company monsanto<br/>15.positioning a country belgium<br/>16.positioning a product milk duds<br/>17.positioning a service mailgram<br/>18.positioninga long island bank<br/>19.positioning the catholic church<br/>20.positioning yourself & your career<br/>21.six steps to success<br/>22.playing the positioning game |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | ...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."David Bohnett, Chairman and Founder of GeoCities"One of the most important communication books I've ever read. I recommend it highly!"Spencer Johnson, MD, co-author of The One Minute ManagerIt shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Positioning (Advertising) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business & economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising & promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Trout, Jack. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/11/2024 | overseas press India | 850.00 | 27/08/2024 | 659.1 RIE | 48887 | 09/11/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/11/2024 | overseas press India | 850.00 | 27/08/2024 | 659.1 RIE | 48888 | 09/11/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/11/2024 | overseas press India | 850.00 | 27/08/2024 | 659.1 RIE | 48889 | 09/11/2024 | Books |
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