The future of purpose driven branding : (Record no. 23458)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01710nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789357460897 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Aaker, David |
| 245 ## - TITLE STATEMENT | |
| Title | The future of purpose driven branding : |
| Sub Title | signature programs that impact & inspire both business and society / |
| Statement of responsibility, etc | David Aaker, Varsha Jain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Wiley India Pvt. Ltd. , |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 270p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Indian Edition with Case Studies |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The future of purpose-driven branding : three strategic thrusts<br/>part I. Purpose-driven branding : the context: Unilever : a heritage of addressing society needs ; Salesforce : a social program pioneer ; Five drivers of social effort momentum<br/>part II. Signature social programs that inspire, impact, & thrive: Purpose/mission and culture that enable and inspire social programs ; The signature social program ; Find signature social programs that inspire, impact and fit<br/>part III. Integrating the signature social programinto the business: Integration : the signature social program job 2 : enhance a business ; Integration : the business supports the signature program<br/>part IV. Putting signature social brands ono steroids : five branding "must dos": Building inspiring signature social brands ; Must-do 1: Create a North Star direction to clarify, guide & inspire ; Must-do 2: Create brand communities ; Must-do 3: Find & employ signature stories ; Must-do 4: Find & fire your silver bullet brands ; Must-do 5: Scale your signature social program<br/>Evaluating your signature social program & brand<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding (marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Jain, Varsha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/11/2024 | overseas press India | 859.00 | 27/08/2024 | 658.827 AAK | 48884 | 09/11/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/11/2024 | overseas press India | 859.00 | 27/08/2024 | 658.827 AAK | 48885 | 09/11/2024 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/11/2024 | overseas press India | 859.00 | 27/08/2024 | 658.827 AAK | 48886 | 09/11/2024 | Books |
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