| 000 -LEADER |
|---|
| fixed length control field |
02779cam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0471444669 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0470009934 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0471452238 (intl. ed.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.15 |
| Item number |
TRU |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Truett, Lila J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managerial economics : |
| Sub Title |
analysis, problems, cases / |
| Statement of responsibility, etc |
Lila J. Truett, Dale B. Truett. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, NJ : |
| Name of publisher |
Wiley, |
| Year of publication |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxvi, 742 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 The Firm and Its Environment<br/><br/>1 Introduction, Basic Principles, and Methodology 1<br/><br/>2 Revenue of the Firm 33<br/><br/>3 Demand Analysis and Estimation 98<br/><br/>4 Economic Forecasting 142<br/><br/>Part 2 Production, Cost, and Profit Maximization<br/><br/>5 Production Analysis 176<br/><br/>6 Cost of Production 220<br/><br/>7 Profit Analysis of the Firm 279<br/><br/>Part 3 Markets and The Behavior of The Firm<br/><br/>8 Perfect Competition and Monopoly: the Limiting Cases 346<br/><br/>9 Monopolistic Competition and Oligopoly 375<br/><br/>10 Games, Information, and Strategy 419<br/><br/>11 Topics in Pricing and Profit Analysis 451<br/><br/>12 Factor Markets and Profit-Maximizing Employment of Variable Inputs 514<br/><br/>Part 4 Analysis of Project Decisions<br/><br/>13 Fundamentals of Project Evaluation 553<br/><br/>14 Risk in Project Analysis 585<br/><br/>Part 5 The Firm and The Public Sector<br/><br/>15 Economics of Public Sector Decisions 623<br/><br/>16 Legal and Regulatory Environment of the Firm 652 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Featuring a proven, problem-solving approach, Truett & Truett's new Eighth Edition shows how to use economic analysis to make effective managerial decisions in today's complex business environment. The text provides a clear, concise, and current description of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how to apply those principles in the real world. The Eighth Edition presents the latest thinking in the field including a new chapter on Games, Information, and Strategy, a new introduction featuring "10 principles of economics for managers," which highlight the role of managerial economics in helping managers to make sound decisions, a revised discussion of linear demand curve and marginal revenue, updated real-world examples, and additional end-of-chapter questions and problems. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Managerial economics. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Truett, Dale B. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
