Managerial economics : (Record no. 23300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02235cam a22002295i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781108984508 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.15 |
| Item number | WIL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Wilkinson, Nick, |
| Dates associated with a name | 1953- |
| 245 10 - TITLE STATEMENT | |
| Title | Managerial economics : |
| Sub Title | problem-solving in a digital world / |
| Statement of responsibility, etc | Nick Wilkinson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cambridge : |
| Name of publisher | Cambridge University Press, |
| Year of publication | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiv, 775 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2005. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Introduction. Nature, scope and methods of managerial economics -- The theory of the firm -- Part II. Demand analysis. Consumer theory -- Demand theory -- Demand estimation -- Part III: Production and cost analysis. Production theory -- Cost theory -- Cost estimation -- Part IV. Strategy analysis. Market structure and pricing -- Game theory -- Positioning and growth strategy -- Marketing mix strategy -- Investment analysis -- Part V: Government Policy. Government policy and regulation -- Global issues in managerial economies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. -- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Managerial economics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Problem solving. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Managerial economics |
| General subdivision | Decision making. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/05/2024 | Amazon.in | 6250.86 | 20-05-2024 | 658.15 WIL | 48596 | 06/05/2024 | Books |
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