Social marketing : (Record no. 23268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01195nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789380931791 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | HAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Hastings, Gerard. |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing : |
| Sub Title | why should the Devil have all the best tunes? |
| Statement of responsibility, etc | Gerard Hastings |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Amsterdam, |
| Name of publisher | Elsevier, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 367 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 Introduction <br/>Chapter 2 Theoretical foundations<br/>Chapter 3 The principles of social marketing<br/>Chapter 4 Opening the toolbox<br/>Chapter 5 Communication, branding and the limits of fear <br/>Chapter 6 Length and breadth<br/>Chapter 7 Competition and critical marketing<br/>Chapter 8 Research ? the art of navigation<br/>Chapter 9 Ethics<br/>Chapter 10 Social marketing <br/>cases studies |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. This book shows how we can borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Behavioural changes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/31/2024 | Professional Book Services | 382.00 | 07-05-2024 | 658.872 HAS | 48506 | 05/31/2024 | Books |
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