Experiential marketing : (Record no. 23203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01871cam a2200205 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119145875 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SMI |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Smith, Kerry, |
| 245 10 - TITLE STATEMENT | |
| Title | Experiential marketing : |
| Sub Title | secrets, strategies, and success stories from the world's greatest brands / |
| Statement of responsibility, etc | Kerry Smith, Dan Hanover . |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey : |
| Name of publisher | Wiley, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 214 pages : |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>The rise of experience<br/>The psychology of engagement<br/>Developing an experiential strategy<br/>Anatomy of an experiential marketing<br/>Digital plus live<br/>Experience design<br/>Proving performance and measurement<br/>The 10 habits of highly experiential brands<br/>The vocabulary of experiences<br/>Converting to an experience brand |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Written by the leaders of the experiential movement, Experiential Marketing documents the failure of traditional marketing techniques in reaching today's changing customers and lays out a blueprint for exploiting a new marketing paradigm. With more customers avoiding or ignoring ads, marketers need a new way to reach them--and companies such as Nike, HP, Anheuser-Busch, and Procter & Gamble that have turned to face-to-face "experiences" are generating billions in sales, expanding customer reach, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, Smith and Hanover present an incredibly in-depth and compelling portrait of how companies around the world are using--and will use--experiences as the drivers of invented marketing mixes. -- Provided by publisher<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Target marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Hanover, Dan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/17/2024 | Laxmi Book Distributors | 2147.68 | 658.8 SMI | 48418 | 05/17/2024 | Books |
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