Everybody writes : (Record no. 23178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04872cam a22002058i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119854166 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | HAN |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Handley, Ann, |
| 245 10 - TITLE STATEMENT | |
| Title | Everybody writes : |
| Sub Title | your new and improved go-to guide to creating ridiculously good content / |
| Statement of responsibility, etc | Ann Handley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey: |
| Name of publisher | John Wiley & Sons, |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 412 pages: |
| Other physical details | ill; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Writing rules : how to write better (and how to hate writing less)<br/>Writing rules : grammar and usage<br/>Story rules<br/>Publishing rules<br/>13 things marketers write<br/>Content tools. pt. I. Writing rules : how to write better (and how to hate writing less)<br/>Everybody writes<br/>Writing is a habit, not an art<br/>Shed high school rules<br/>Regard publishing as a privilege<br/>Place the most important words (and ideas) at the beginning of each sentence<br/>Follow a writing GPS<br/>The more the think, the easier the ink<br/>Organize : relax, you've got this<br/>Embrace the ugly first draft<br/>Swap places with your reader<br/>Humor comes on the rewrite<br/>Develop pathological empathy<br/>"Cross out the wrong words"<br/>Start with Dear Mom ..<br/>If you take a running start, cover your tracks<br/>Notice where words appear in relation to others around them<br/>"A good lede invites yo to the party and a good kicker makes you wish you could stay longer"<br/>Show, don't tell<br/>Use familiar yet surprising analogies<br/>Approach writing like teaching<br/>Keep it simple : but not simplistic<br/>Find a writing buddy<br/>Avoid writing by committee<br/>Hire a great editor<br/>Be rapid about readability<br/>End on an I-can't-wait-to-get-back-to-it note<br/>Set a goal based on word count (not time)<br/>Deadlines are the WD-40 of writing<br/>pt. II. Writing rules : grammar and usage<br/>Use real words<br/>Avoid frankenwords, obese words, and words pretending to be something they're not<br/>Don't use Weblish (words you wouldn't whisper to your sweetheart in the dark)<br/>Know the difference between active and passive voice<br/>Ditch weakling verbs<br/>Ditch adverbs, except when they adjust the meaning<br/>Use clichés only once in a blue moon<br/>Avoid these mistakes marketers make<br/>Break some grammar rules (at least these five)<br/>Learn words you're probably misusing or confusing with other words<br/>Scouse me while I kiss this guy<br/>Limit moralizing<br/>pt. III. Story rules<br/>Tell how you'll change the world<br/>Tell the story only you can tell<br/>Voice and tone<br/>Look to analogy instead of example<br/>pt. IV. Publishing rules<br/>Wait : what's brand journalism?<br/>Tell the truth<br/>See content moments everywhere<br/>Post news that['s really news<br/>Biased and balanced<br/>Nonobvious interview tips<br/>Fact-check<br/>Approach content with "mind like water"<br/>Seek out the best sources<br/>Be aware of hidden agendas<br/>Cite as you write<br/>Curate ethically<br/>Seek permission, not forgiveness<br/>Understand the basics of copyright, fair use, and for attribution<br/>Ground content in data<br/>pt. V. 13 things marketers write<br/>The ideal length for blog posts, podcast, Facebook posts, tweets, and other marketing content<br/>Writing for Twitter<br/>Writing with hashtags<br/>Writing social media with humor<br/>Writing for Facebook<br/>Writing for LinkedIn<br/>Writing your LinkedIn profile<br/>Writing for email<br/>Writing landing pages<br/>Writing headlines<br/>Writing a home page<br/>Writing the About Us page<br/>Writing infographics that won't make people mock infographics<br/>Writing better blog posts<br/>Writing annual reports (or annual wrap-ups)<br/>pt. VI. Content tools<br/>Research and knowledge management tools<br/>Writing tools<br/>Productivity tools<br/>Editing tools<br/>A few great style guides<br/>Non-text writing tools<br/>Blog idea generators<br/>Google authorship<br/>Image sources (or, stock that doesn't stink) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new chapter on newsletters. In this book, you'll discover: How to attract and retain customers with stellar online communication . How to choose your words well, sparingly, and with an emphasis on honest empathy for your customers. Best practices for crafting credible, trustworthy content that's steeped in the tried-and-tested rules of modern journalism .Traditional marketing techniques just won't cut it anymore. In this latest edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine and upgrade your content marketing chops."-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/15/2024 | 658.872 HAN | 48460 | 05/15/2024 | Books |
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