Media and digital management / (Record no. 23142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02648cam a22002295i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783319720005 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | NOA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Noam, Eli M, |
| 245 10 - TITLE STATEMENT | |
| Title | Media and digital management / |
| Statement of responsibility, etc | Eli M. Noam. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Switzerland : |
| Name of publisher | Palgrave Macmillan, |
| Year of publication | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 479 pages : |
| Other physical details | color illustrations; |
| Dimensions | 26 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Managing Law and Regulation -- III Marketing -- 9. Demand and Market Research for Media and Information Products -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Communication. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Media and Communication. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Media Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Industrial management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management information systems. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business Information Systems. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/10/2024 | Professional Book Services | 5959.58 | 29-11-2023 | 302.23 NOA | 48123 | 05/10/2024 | Books |
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