Marketing research: (Record no. 23138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02927nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356403185 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | WIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Wilon, Alan. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: |
| Sub Title | delivery customer insight/ |
| Statement of responsibility, etc | Alan Wilson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Boomsbury, |
| Year of publication | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 383 pages: |
| Other physical details | ill; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: The role of marketing research and customer information in decision making<br/>Chapter 2: The marketing research process<br/>Chapter 3: Secondary data, customer databases and big data analytics<br/>Chapter 4: Collecting observation data and social media listening<br/>Chapter 5: Collecting qualitative data<br/>Chapter 6: Collecting quantitative data<br/>Chapter 7: Designing questionnaires<br/>Chapter 8: Sampling methods<br/>Chapter 9: Analysing qualitative data<br/>Chapter 10: Analysing quantitative data<br/>Chapter 11: Presenting the research results<br/>Marketing research in action: case histories. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.<br/><br/>Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research.<br/><br/>New to this Edition:<br/>- Expanded coverage of qualitative analysis, now with its own dedicated chapter<br/>- Fresh material on hot topics such as big data analytics, social media listening and data visualization<br/>- Updated content on online surveys, online group discussions and online samples, as well as data protection legislation<br/>- Added 'Industry Viewpoint' features setting out the latest thinking from practitioners on important topics<br/>- New author video introductions to each chapter and 'Careers in Marketing Research' video suite featuring the advice and experiences of a range of practitioners around the world<br/>- New opening cases featuring well-known, international organizations<br/><br/>Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-research-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/09/2024 | Professional Book Services | 699.00 | 29/11/2023 | 658.83 WIL | 48122 | 05/09/2024 | Books |
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