Internationalization of business : (Record no. 22690)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01861nam a22001815i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783319740881 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.049 |
| Item number | INT |
| 245 10 - TITLE STATEMENT | |
| Title | Internationalization of business : |
| Sub Title | cases on strategy formulation and implementation / |
| Statement of responsibility, etc | Stefan Schmid. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cham : |
| Name of publisher | Springer International Publishing : Imprint: Springer, |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 171p.: |
| Other physical details | illustrations; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategies of Internationalization: An Overview -- Adidas and Reebok: Is Acquiring Easier than Integrating? -- Airbus: Managing the Legacy of a Complex International Merger -- Aldi and Lidl: From Germany to the Rest of the World -- KTM and Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry -- Lenovo: From Chinese Origins to a Global Player -- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | International business enterprises. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Leadership. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/17/2023 | Overseas Press India Pvt. Ltd. | 11387.05 | 2023-08-16 | 658.049 INT | 47704 | 08/17/2023 | Books |