Advertising and retail management / (Record no. 22672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789394358249 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | VID |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Vidyadhar Reddy, Aileni |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and retail management / |
| Statement of responsibility, etc | Vidyadhar Reddy Aileni, S. Laskshmi Narasimham |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hydearabad : |
| Name of publisher | Tata Publication, |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | iii, 160 pages ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | As per the latest 2022-23 syllasbus of MBA (O.U) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Retail |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Laskshmi Narasimham, S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/02/2023 | Gifted by Prof. Vidyadhar Reddy Aileni | 249.00 | 659.1 VID | 47611 | 08/02/2023 | Books |