Advertising management / (Record no. 22006)
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000 -LEADER | |
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fixed length control field | 01285nam a22002057a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788177588507 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | BAT |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Author name | Batra, Rajeev |
245 ## - TITLE STATEMENT | |
Title | Advertising management / |
Statement of responsibility, etc | Rajeev Batra, John G. Myers and David A. Aaker, |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Pearson, |
Year of publication | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvi, 612 pages : |
Other physical details | illustrations ; |
Dimensions | 24 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | <br/>Part 1: Introduction<br/>The field of advertising management<br/>Advertising decisions<br/>The budget decision<br/>Part 2: Objective setting and market positioning<br/>Setting advertising objectives<br/>Image and competitive position<br/>Attitude and market structure<br/>Precipitating action: behavioral objectives<br/>Part 3: Communications, persuasion, and market processes<br/>Communication systems<br/>The perception process<br/>Learning and attitude change<br/>Diffusion and personal influence<br/>Part 4: Copy decisions<br/>Copy strategy and creative styles<br/>Budgeting and copy research<br/>Part 5: Media decisions<br/>Media models<br/>Media research<br/>Part 6: Economic, social and legal constraints<br/>The social and economic effects of advertising<br/>Advertising regulation |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Advertising management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Author 2/ Editor | Myers, John G. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Author 2/ Editor | Aaker, David A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/27/2022 | Shah Book House | 750.00 | 659.1 BAT | 46671 | 10/27/2022 | Books | ||||
Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/27/2022 | Shah Book House | 750.00 | 659.1 BAT | 46666 | 10/27/2022 | Books | ||||
Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/27/2022 | Shah Book House | 750.00 | 659.1 BAT | 46667 | 10/27/2022 | Books |